Our goal in any mail plan is to drive home a key message for voters that they will take with them into the voting booth. If they remember one thing about your election, we want them to remember the key message. We also believe that campaigns that try to say too much in advertising end up saying nothing at all. But rather than simply send the same mail piece over and over again, which voters can easily tune out, we want to find new, creative ways to convey the same message across many pieces of mail, keeping voters engaged and dialed in on the key message.